STOP SMOKING ADVERTISING CAMPAIGN
I have included these three illustrated teaching concepts as an example to demonstrate the initial development of a multi-media campaign. The idea is to treat a serious message with humor but still have a lasting impact on the audience. Using clips and film from old movies will (1) speak to the older generation and long-term smokers, yet (2) the message and humor is strong enough to reach a younger group as well.
The idea of old film clips with the same message repeating, ”There are no easy solutions, only intelligent choices,“ can offer a continuous fresh and energetic campaign.