Graphic and tagline developed for a client opening a truckstop diner restaurant in Louisiana. My objective was to present the identity in a cartoon (non-reality) rendering to support the name but move as far away from it as possible. To create a comical, light-hearted perception. Concepts for the diner’s exterior and interior focused on LED lighting, designed like the movement of headlights in a purple, pink, and yellow spectrum. Again, creating an impression far removed from actual road kill.
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