Roadkill Grill Art

Logo development

Roadkill Grill Art

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Logo development
RoadKill Grill

Graphic and tagline developed for a client opening a truckstop diner restaurant in Louisiana. My objective was to present the identity in a cartoon (non-reality) rendering to support the name but move as far away from it as possible. To create a comical, light-hearted perception. Concepts for the diner’s exterior and interior focused on LED lighting, designed like the movement of headlights in a purple, pink, and yellow spectrum. Again, creating an impression far removed from actual road kill.

Copyrighted. Do not reproduce without permission.

Posted on July 8, 2011. Bookmark the permalink. Comments Off on Roadkill Grill Art.

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